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Best Vitamin Subscriptions

Baze offers the best vitamin subscription, offering customized options

By
Sara Lindberg
Sara Lindberg
Sara Lindberg, M.Ed., is a freelance writer focusing on health, fitness, nutrition, parenting, and mental health.
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Updated on April 04, 2023
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Tyra Tennyson Francis, MD
Tyra Tennyson Francis, MD
Medically reviewed by Tyra Tennyson Francis, MD

Tyra Tennyson Francis, MD, is a board-certified family medicine physician and currently serves as the medical director of an outpatient clinic.

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Vitamin subscriptions offer a convenient way to get vitamins and supplements shipped right to your door—no need to spend extra time examining tons of bottles. The best vitamin subscriptions are highly customized, include testing or extensive research, offer various options, and provide you with all the information you need to pick the vitamins best suited to your health concerns. Here, we rounded up the best vitamin subscriptions, so you can get the ones you need.

Best Vitamin Subscriptions of 2024

Best Vitamin Subscriptions
Best Vitamin Subscriptions

Best Overall : Baze


Key Specs
  • Pricing: $199 to start, then $20 to $40 per month; free shipping 
  • Delivery: Monthly 
  • No. of Plans: 1 personalized plan
Why We Chose It

Baze offers an easy way to customize your monthly supplement needs based on a home blood test.

Pros & Cons
Pros
  • Uses blood test to customize your supplement plan

  • Sorted into daily packages

  • Registered dietitians review and verify orders

Cons
  • Expensive

  • Have to buy the blood test

  • Only 11 essential supplements provided

Overview

Baze is a personalized supplement subscription company that offers home blood tests and monthly vitamin subscriptions. It is based on scientific research and claims to eliminate 73% of nutrient deficiencies in three months. 

Baze offers a monthly subscription for supplements and uses a home device to collect a painless blood sample in less than 10 minutes. Running your blood work determines what nutrients are lacking, and Baze then provides a fully customized plan for you based on your vitamin deficits.

Baze recommends you retest your blood every three months, which costs approximately $149. You can delay your retest for up to a year if you don’t want to test that often. Unfortunately, you cannot return your vitamins as they are made just for you, but you can return your blood test kit if it is within 30 days and unopened.

If you take the nutrient test and your nutrient levels come back as optimal, you will receive a full refund. This is a subscription service, but if you need to cancel, you can do so online; just make sure you do it before the next month’s order is placed. 

Baze's required at-home blood test costs about $199 to process and analyze, while monthly supplement subscriptions range from $20 to $40 per month on average.

Best for Multivitamins : Ritual


Ritual

 Ritual

Use promocode DDM30 to receive 30% off your first month of Ritual. Discount automatically applied at checkout.

Key Specs
  • Pricing: $33 to $39 per month; free shipping 
  • Delivery: Monthly 
  • No. of Plans: 9+ plans; bundles available
Why We Chose It

We chose Ritual because it is not only great-tasting but it has all the nutrients you need in two capsules.

Pros & Cons
Pros
  • Free shipping

  • 30-day money-back guarantee

  • Easy cancellation any time

Cons
  • No testing to determine what nutrients are needed

  • Not packaged by day

  • No one-time orders

Overview

Ritual is a simple monthly multivitamin subscription. You choose what you need, and you'll receive a bottle each month.

Each vitamin contains between eight and 15 traceable ingredients, and capsules are delayed release so you can take them with or without food. The best part is each adult capsule contains mint essence, so there's no undesirable aftertaste. The capsules also contain omega-3s so you don't have to remember to take a separate supplement.

Multivitamins come in options for men, women, and kids, as well as prenatal and postnatal formulations. And you can choose to bundle your delivery to save about $10 if you want to mix and match between categories. Kids' vitamins are offered in a gummy format to make them easy to take. 

Ritual costs about $33 to $39 a month, and you can change or cancel your subscription online. It also has a happiness guarantee, so you can get a full refund on your first order if you are not satisfied.

Best Personalized : HUM


Key Specs
  • Pricing: $10 to $60 per supplement; free shipping on orders over $50
  • Delivery: Monthly
  • No. of Plans: 2 plans—monthly and 90 days
Why We Chose It

We chose HUM because it gives you personalized recommendations to improve your health based on a three-minute quiz.

Pros & Cons
Pros
  • Easily accessible

  • Can try through Sephora

Cons
  • Expensive

  • Supplement uses tend to overlap

  • Some of the scientific studies seem lower in quality

Overview

HUM Nutrition offers an extensive line of vitamins and supplements for anyone looking to improve one or more aspects of their health: skin, hair, body, mood, and immunity. Each vitamin offered is marketed for a specific purpose, and has a catchy name like Here Comes the Sun for immune support and boosting mood or Beauty ZZZZ for restful sleep.

But with such an extensive offering and elaborate descriptions, it isn’t easy to narrow down which supplements are right for you. The company offers a three-minute quiz to personalize recommendations, and you can message a HUM nutritionist for more suggestions. Each formulation is backed by science, but studies used to make these determinations tend to have very small sample sizes or are done by the company itself, so they may not be the best research source. 

The cost of HUM supplements varies and ranges from $10 to $60 per bottle. To order, you must sign up for a subscription. You can pay month to month, or sign up for the three-month subscription and get 25% off your orders. If you pay month to month, you can cancel at any time, but you need to finish your three-month subscription before you can cancel (you won't get a refund). If you choose to continue after three months, you get to keep the 25% discount.

Best Gummy Vitamins : VitaFive


VitaFive

 VitaFive

Key Specs
  • Pricing: Starts at $11 per month; free shipping on orders of $49+  
  • Delivery: One-time order or monthly 
  • No. of Plans: 3 product plans—adult, child, and custom
Why We Chose It

We chose VitaFive because it's designed for the kid in all of us, making nutritious vitamins extra tasty to eat.

Pros & Cons
Pros
  • Great taste

  • Available for kids and adults

  • Gluten-free, allergen-free, vegetarian, natural flavors and colors

Cons
  • Need to email to cancel the subscription

  • No guide for choosing vitamins

Overview

VitaFive is a tasty way to take your vitamins every day and offers many options to choose from. All vitamins are offered in gummy form, and online reviews say they taste great.

You can order a 30-day supply of each type of vitamin you choose or go with the VitaFive daily packs. These custom packs are curated with up to five different types of gummies and packed individually for each day of the week. Packaging is eco-friendly, and all vitamins come in bags instead of bottles, which reduces plastic use by 80%.

You can place a one-time order or subscribe for monthly deliveries and save 10%. Vitamin subscriptions start at about $11 per month, and it's easy to pause your account. Just log into your account and click the delivery schedule to modify it. But to cancel, you have to email the company directly.

Best for Customization : Rootine


Rootine

 Rootine

Key Specs
  • Pricing: Starts at $69 per month; free shipping  
  • Delivery: Every 3 months 
  • No. of Plans: 1 personalized plan
Why We Chose It

Rootine uses DNA and blood tests to make specially formulated vitamin packs to fit your nutritional needs.

Pros & Cons
Pros
  • Packs are personalized for each individual

  • Uses tests to determine nutrient needs

  • Can use results from other DNA tests

Cons
  • Expensive

  • Must have a test to purchase

  • Long wait for first order

Overview

Rootine is a customized vitamin pack based on your DNA profile and blood test results. You can easily do the DNA and blood tests at home, or you can use DNA results you already have from another provider, like 23andMe or Ancestry.com.

Each personalized packet includes up to 18 nutrients dosed based on test data. All the nutrients are made in microbead form to allow for slow release for optimal absorption. If you hate swallowing big pills, microbeads are a great option. You can eat them straight from the package, stir them into soft food, or blend them into smoothies.

Rootine costs about $125 for the DNA test and roughly $125 for the vitamin blood test. Once you get your results, which takes about six weeks, you can order personalized micronutrient packets for about $69 a month (it will take another two to three weeks before you receive your first delivery). You must subscribe for three months at a time, and you must cancel 30 days before the next delivery. Shipping is free on orders over $100. Also, since the packets are highly customized, there are no returns or refunds. 

Best Eco-Friendly Option : Care/of


Care/of

 Care/of

Key Specs
  • Pricing: Starts at $5 to $15 per month, plus shipping
  • Delivery: Monthly
  • No. of Plans: 1 personalized plan
Why We Chose It

We selected Care/of because it offers a daily vitamin subscription packaged in compostable plant-based film.

Pros & Cons
Pros
  • Eco-friendly

  • Daily vitamin pack

  • Science advisory board, and description of research

Cons
  • Only free shipping if the purchase is over $20

  • Just a questionnaire to recommend vitamins

Overview

Care/of is a monthly vitamin and supplement subscription that is individually packaged to make healthy living easy. Your daily vitamins are packaged in a plant-based film, made from wood pulp, corn, cassava root, and sugarcane.

Packs are compostable and easy on the environment. All ingredients are sourced from sustainably farmed plants using a clean process. You can take a short quiz, and Care/of will give you recommendations on the vitamins that will best fit your lifestyle. Along with several others on this list, Care/of is one of our favorite vitamin brands.

Every month you will receive your 30-day supply of vitamins tailored to you. Vitamins start at about $5 per month and go up from there. Orders under about $20 have about an $8 shipping fee, but orders over $20 ship free.

You can cancel your membership at any time by logging into your account and changing your settings. You can also skip or delay an order anytime. Editing what is included in your subscription is easy, and a reminder email is sent before each order renewal.

Best Clinically Backed : Persona


Persona

 Persona

50% off your first month with Verywell Fit discount applied at checkout.

Key Specs
  • Pricing: $2+ to $100+ per month, plus shipping
  • Delivery: Monthly
  • No. of Plans: 13+ plans
Why We Chose It

We chose Persona for its strong commitment to offering a research-based vitamin subscription with a nutrition team to help advise on what you need.

Pros & Cons
Pros
  • Backed by clinical knowledge and experience

  • Packaging is compostable

  • Nutritionists available to answer questions seven days a week

Cons
  • Some vitamins are uncommon

Overview

Persona is a vitamin subscription service that delivers high-quality supplements based on recommendations from its medical advisory board and thousands of research studies.

Start by taking a simple five-minute assessment, and Persona will give you recommendations to best optimize your health. Vitamin packs are made of recycled, compostable materials, separating your vitamins by dose to make taking them simple. If you are taking any prescription medications, you can check for drug-nutrient interactions to ensure your choices are safe. And, Persona’s website also has lots of information about supplements and vitamins, including a blog, access to nutritionists, and customer reviews. 

Prices vary, and vitamins are listed as price per 28-day supply ranging from more than $2 to over $100. You can pause or cancel your subscription at any time by logging into your account and changing your settings.

Final Verdict 

Without the help of a healthcare provider, it's difficult to tell which vitamins your body needs, which could be influenced by your age. For this reason, we chose Baze as the best vitamin subscription, because it customizes your monthly vitamin plan based on the results of an at-home blood test. We love that Baze works with registered dietitians to ensure your body gets exactly what it needs, and that your specially formulated vitamins arrive each month divided into simple, day-by-day doses.

If subscribing to an eco-friendly provider is especially important for you, Care/of is also a fantastic option. And for those who have already taken a DNA test like 23andMe, a Rootine subscription is a convenient choice.

Guide to Choosing the Best Vitamin Subscriptions

Are Vitamin Subscriptions Worth It?

Vitamin subscriptions are a convenient way to get supplements each month and can be easier than buying vitamins online. In many cases, the plans are affordable and include discounts or free shipping. The best way to know if a vitamin subscription is a good idea is to assess your needs. Here are some questions to ask yourself before signing up for a plan. If you answer “yes” to most of these, a subscription plan might be worth it. 

  • Do you regularly take supplements? 
  • Do you want better access to more potent vitamins?
  • Do you want the ability to customize your supplements? 
  • Do you want to receive vitamins at your doorstep as opposed to buying them in the store?
  • Do you want access to nutritionists or customer service representatives?
  • Do you want guidance when choosing the right supplements for your needs? 

Comparing Vitamin Subscriptions

It’s important to have a set of criteria when comparing vitamin subscriptions. While not an exhaustive list, here are some important factors to consider when picking vitamin subscriptions. 

  • Pricing: Vitamin subscription plans range from budget-friendly options to expensive monthly costs. If personalization is critical and cost is not an issue, consider a company that customizes your plan. If budget-friendly products are a priority, look for sites that offer vitamins and minerals starting around $8 to $10 per month.
  • Guarantee: Some plans customize your supplement and do not offer a refund. If being able to return a product is important, make sure to ask about refund policies.
  • Plan options: The companies listed offer a variety of plans and products. Some have bundles that group similar or complementary supplements, while others create a custom plan just for you. Several also offer individual vitamins or minerals, like a 30-day supply of vitamin D.
  • Eco-friendly/vegan options: Check for eco-friendly packaging and manufacturing policies. Also, several companies have vegan options, so make sure to check the ingredients.

Ordering Your Vitamin Subscription Online

Getting started with a vitamin subscription service is relatively easy. In most cases, it takes about 30 minutes to create an account online and place an order. After you’ve settled on a subscription company, the next step is to create an account. Then, you will be prompted to choose a subscription plan and enter payment information. Some websites require an assessment or quiz before recommending products. Most sites have a customer portal that allows you to manage your account and make changes to your plan.

Frequently Asked Questions

  • How Do Vitamin Supplements Work?

    Vitamins are organic compounds that the body uses to help enzymes regulate digestion, healing, and other functions that support life. After you take a vitamin supplement, your body breaks it down and absorbs its nutrients, which are then carried through your blood to the specific body tissues where they are needed. Taking vitamin supplements can help fill a nutritional gap, improve nutrient absorption, maintain general health, and more.

  • What Kinds of Supplements Can You Get With a Vitamin Subscription?

    Vitamin subscription services offer a variety of supplements such as multivitamins, vitamin D, omega 3s, vitamin C, hair and skin vitamins, or those that help support sleep. There are many different options to choose from based on what subscription service you use, and each service bases its recommendations on the data you provide. 

  • Are Vitamin Supplements Safe to Buy?

    In general, vitamin subscriptions from reputable sources are unlikely to be harmful to healthy individuals. With that said, some vitamins can interact with certain prescription and OTC medications, and taking too many vitamins can result in vitamin toxicity. Since supplements are largely unregulated by the FDA, it's important to consult with your healthcare provider about the vitamins you intend to take.

  • What Are the Most Important Vitamins to Take?

    Most adults get all the vitamins and minerals they need by eating a healthy, varied diet. However, deficiencies in iron, vitamin D, vitamin B12, and vitamin A, among others, are common. If you are not sure which vitamin supplements to take, talk to your healthcare provider. Your provider can determine if you are deficient in any vitamins or minerals, then help you decide which to supplement with.

Methodology 

We researched 10 vitamin subscription services available in the U.S. and compared them based on cost, vitamins available, and customization options. We looked for companies that provide monthly subscriptions and allow you to choose the type of vitamins you would like included. We gave preference to services that base your recommendations on the data you provide. Some services use health questionnaires, while others use blood tests or data from DNA tests. Overall, we looked for vitamin subscription services that make getting vitamins delivered each month easy and effective.

Best Vitamin Subscriptions

Verywell Fit / Design by Amelia Manley

By Sara Lindberg
Sara Lindberg, M.Ed., is a freelance writer focusing on health, fitness, nutrition, parenting, and mental health.

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