The 10 Best Vitamin Brands of 2024

Best Overall

Thorne

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Thorne Research tops our list as a trustworthy and reputable vitamin supplement brand. Thorne partners with various research organizations, such as the National Institutes of Health, the Mayo Clinic, and the Cleveland Clinic, testing many of their products via clinical trials to ensure safety and efficacy. They produce a variety of vitamin supplements that are likely to meet your needs, including multivitamins for different age groups, a B-complex vitamin, vitamin D, vitamin C, and other individual vitamins and minerals, as well as protein powders, collagen supplements, probiotics, omega-3s and more.

Thorne supplements are made with quality ingredients that are tested for contaminants. They are transparent about the ingredients on their label, explaining each ingredient so you can be sure there are no unnecessary fillers or additives. 

Thorne also produces certain vitamins that contain the NSF Certified for Sport seal, which verifies that supplements contain what they claim and are free from substances prohibited for athletes. These include a daily multivitamin, a B-complex vitamin, and vitamin D. Some athletes need to supplement with these nutrients as the B-complex vitamins are important for energy metabolism, and vitamin D is necessary for bone health and immune function. If you are a competitive athlete and considering a supplement, it is especially important to look for one with third-party testing to reduce the risk of contamination.

Thorne products are featured in the following articles:

• The 10 Best Supplements for Joint Health
• The Best Creatine Supplements for Strength Training
• The Best Turmeric Supplements
  

^{Key Specs:
Vitamin Forms: Capsules, liquid, powder | Certifications: Certain products are NSF Certified for Sport | Organic: No | Non-GMO: Yes, not certified}

Best Ingredient Transparency

Ritual

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Ritual practices transparent sourcing of their quality ingredients, and they do both internal and third-party testing on their products. Notably, Ritual's Women's Multivitamin is USP Verified, and the Protein Powder is Informed-Sport certified. When browsing their supplements online, you will find a list of each ingredient, including where it was sourced, the form of vitamin and mineral used, and why it has been included in the supplement.

We like their highly curated supplement offerings, which target the specific needs of different genders and stages of life. In addition to multivitamins, they offer Essential Protein Shakes that differ in their composition based on age, including a specialized powder for pregnancy and postpartum. They also sell Synbiotic+, a single capsule combining pre-, pro-, and postbiotics to support gut health.

In addition to their extensive testing protocols, Rituals formulations and dosages are science-backed and developed by a team of doctors and registered dietitians, making them a trusted brand.

Ritual offers both a single purchase option and a monthly subscription that delivers your supplements to your door each month.

Ritual products are featured in the following articles:

• The 7 Best Multivitamins for Men
• The 6 Best Multivitamins for Women Over 50
• Best Vitamin Supplement Subscriptions
• The 11 Best Tested, Dietitian-Approved, Plant-Based Protein Powders
• The 12 Best Vegan Protein Powders, Tested and Reviewed
• The 11 Best Protein Powders for Men

^{Key Specs:
Vitamin Forms: Capsules, gummies, powders | Certifications: Some products are USP Verified and Informed-Sport Certified | Organic: No | Non-GMO: Yes}

Best Gummy

SmartyPants Vitamins

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One easy way to make your supplement intake more enjoyable is to get them in gummy form. If you are not a fan of swallowing pills, try SmartyPants, a reputable vitamin brand that makes gummy vitamins as well as capsules. They are completely transparent with their process, sharing ingredient sourcing, manufacturing guidelines, and product testing. Their ingredients are screened to verify purity and potency, plus third-party testing. Some products are NSF Certified and recipients of the Clean Label Project Purity Award. You can find certificates of compliance, which specify products that have undergone testing, along with results for each bottle, on their website. 

SmartyPants is also dedicated to helping the environment and those who are less fortunate. The company has an organic line of vegetarian gummies, and their bottles are 100% recyclable. For every bottle of SmartyPants sold, the company makes a one-for-one nutrient grant to Vitamin Angels, an organization that provides supplements to at-risk populations worldwide. SmartyPants gummies do not contain any synthetic colors or artificial flavors, sweeteners, or preservatives, but they do have added sugars, so that is something to note if you need to monitor sugar intake.

SmartyPants products are featured in the following articles:

• The 6 Best Gummy Vitamins
• The 6 Best Multivitamins for Women Over 50
• The 7 Best Multivitamins for Men
• The 7 Best Fish Oil Supplements
  

^{Key Specs:
Vitamin Forms: Gummies, capsules | Certifications: Certain products are NSF Certified and ConsumerLab approved | Organic: Some products are USDA organic | Non-GMO: Yes}

Best for Athletes

Klean Athlete

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Certain groups of athletes, such as vegetarians, vegans, females, and those who follow restrictive diets, may be at greater risk of vitamin deficiencies. If you are a competitive athlete and at risk of a vitamin deficiency, it is even more critical to choose a vitamin brand that is third-party-tested to ensure your supplements don't have any banned substances. 

Every product produced by Klean Athlete is NSF Certified for Sport, so you can rest assured all products are free of banned substances. Klean Athlete is transparent about ingredient sourcing and lab testing. In addition to this stringent third-party testing, their products are all made without artificial coloring, flavoring, or sweeteners. Klean Athlete produces a range of vitamins that athletes may benefit from if diagnosed with a vitamin or mineral deficiency, such as vitamin D and zinc, as well as a multivitamin.

Klean Athlete products are featured in the following articles:

• The 10 Best Supplements for Joint Health
• The 6 Best Supplements to Support Your Workout
• The Best Creatine Supplements
• The 10 Best Protein Powders for Women
• The 8 Best Protein Powders

^{Key Specs:
Vitamin Forms: Gummies, capsules, chews, soft gels, tablets, powders | Certifications: NSF Certified for Sport | Organic: No | Non-GMO: Yes}

Best Budget

Nature Made

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If you need to start supplementing with daily vitamins, you’ll likely want to consider your budget. Nature Made is a trusted company that produces vitamins at an affordable price. Many of their products are USP verified, meaning they have been tested for ingredient purity and potency. Nature Made also shares clinical trials that have been completed using their products.

Nature Made produces a variety of vitamin supplements, including a multivitamin, multivitamins specific to men, women, and children, and vitamins C, D, E, and K. Their vitamin supplements come in varying doses and forms, including pills and gummies. While the gummies do not contain any artificial flavors or dyes, they have added sugar. You'll notice Nature Made is featured in many of our articles as the best budget pick because their supplements are high quality without coming at a high price point.

Nature Made products are featured in the following articles:

• The 10 Best Supplements for Joint Health
• The Best Supplements for Men
• The 6 Best Gummy Vitamins
• The 6 Best Turmeric Supplements

^{Key Specs:
Vitamin Forms: Pills, gummies, soft gels | Certifications: Many products are USP verified | Organic: No | Non-GMO: No}

Best Allergy Friendly

Pure Encapsulations

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If you have an allergy, you may need to be extra careful when choosing a vitamin brand. Pure Encapsulations is a trusted supplement brand whose products are free from wheat, eggs, tree nuts, and peanuts. Many but not all of their products are free from soy and dairy, so be sure to check the label of your product if you have a sensitivity or allergy. Pure Encapsulations’ products are also free from artificial colors, flavors, and sweeteners.

Pure Encapsulations makes high-quality vitamin supplements that are third-party tested by outside independent labs. It also collaborates with academic institutions, such as Cleveland Clinic Foundation and Women’s Hospital of Harvard Medical School, to conduct clinical studies that are published in peer-reviewed journals.

Pure Encapsulation products are featured in the following articles:

• The Best Vegan Multivitamins & Supplements
• The 11 Best Gluten-Free Vitamin Brands

^{Key Specs:
Vitamin Forms: Tablets, gummies, chewables, liquid, spray, powders| Certifications: Many products are certified gluten-free | Organic: No | Non-GMO: Yes}

Best With Whole Food Ingredients

Garden of Life

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If you are looking for an organic vitamin brand that uses whole-food ingredients, Garden of Life mykind Organics may be the choice for you. Mykind Organics produces a variety of vitamins and shares where the ingredients come from. The company pays attention to details such as farming practices and how farm workers are treated. Each product is vegan, certified USDA Organic, and non-GMO Verified. Many of their products are NSF Certified and/or ConsumerLab-approved.

Mykind Organics produces vitamins in various forms, including tablets, chewables, liquid, gummies, and a spray, so you will surely find a form that you or your child will enjoy. Garden of Life also has a variety of third-party-tested sports supplements, like protein powders, in many of our roundups. We appreciate that all their products are free from synthetic ingredients, artificial flavors, and fillers.

Some of their vitamin and protein powder products contain extensive ingredient lists, sometimes with different herb blends. If you take other medications or supplements, read the label thoroughly or show a healthcare provider to check for potential interactions.

Garden of Life products are featured in the following articles:

• The 11 Best Tested, Dietitian-Approved, Plant-Based Protein Powders
• The 10 Best Supplements for Joint Health
• The Best Supplements for Men
• The 7 Best Organic Protein Powders
• The 9 Best Supplements for Women

^{Key Specs:
Vitamin Forms: Tablets, gummies, chewables, liquid, spray, powders | Certifications: USDA Organic, non-GMO | Organic: Yes | Non-GMO: Yes}

Best Personalized

HUM

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HUM offers a wide range of supplements developed by a team of Registered Dietitians and physician consultants. In addition to a rigorous internal testing program, HUM participates in third-party testing for purity and quality, including heavy metal testing, and the products are Clean Label Project Certified. 

We love that they offer free expert advice from their team of Registered Dietitians to help personalize your supplement routine. You can opt to fill out a quiz, which is reviewed by an RD who you can then speak with directly to answer any questions on the recommended supplement routine. They also offer a subscription service, delivering your supplements each month.

Some of our favorite products from HUM include their RD and OBGYN-formulated Womb Service, a prenatal multivitamin plus omega-3. Additionally, we like their omega-3 supplement, OMG! Omega The Great, their vitamin D3, Here Comes The Sun, B12 Turbo, and their Base Control multivitamins.

Some HUM products marketed as beauty, weight loss, metabolism, and detox supplements may lack sufficient evidence compared to the supplements we mentioned above. If you are interested in taking any of these supplements, we recommend speaking to a healthcare provider first, particularly if you are pregnant, taking medications, or have a preexisting health condition.

HUM products are featured in the following articles:

• The Best Vitamin D Supplements
• Best Vitamin Supplement Subscriptions
• The 10 Best B12 Supplements for Vegans and Vegetarians
• The 9 Best Supplements for Women

^{Key Specs:
Vitamin Forms: Capsules, gummies, tablets, powders | Certifications: Clean Label Project Certified | Organic: No | Non-GMO: Yes}

Best Customizable

Care/of Vitamins and Supplements

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If you are looking for a customizable supplement regimen, try Care/of—a monthly subscription service that delivers your customized daily vitamin packets each month. We like that this brand does internal and third-party testing and develops formulations based on evidence-based science. They also provide the customer with the level of efficacy of each type of supplement, from emerging research to very strong research. They also have a grading called "Traditionally Used" for products trusted across different cultures for centuries but may not have extensive in-lab testing. This allows you to make informed decisions from many aspects that may be important to you.

Care/of recommends starting with their questionnaire, developed by a team of naturopathic physicians, nutritional scientists, and researchers, which is then analyzed and provides you with personalized supplement recommendations. Once you select the supplements, they package them into a monthly delivery, including individual packets with your daily dosages of each supplement. It is important to note that this questionnaire does not replace consulting with a health care provider (like a primary care doctor or registered dietitian) regarding your individual nutritional needs and supplement recommendations, especially if supplementing with anything beyond a basic multivitamin or protein powder.

Their products range from multivitamins to individual vitamin and mineral supplements, herbal and adaptogenic supplements, protein powders, collagen, probiotics, and more. While Care/of is subscription-only, they have flexible terms for freezing your subscription or skipping months.

Care/of products are featured in the following articles:

• Best Vitamin Supplement Subscriptions
• The 7 Best Multivitamins for Men

^{Key specs: 
Vitamin Forms:Capsules, powders | Certifications: None | Organic: No | Non-GMO: Yes}